Mazatlán is the most important port on the Pacific coast of Mexico. It is also the shrimp capital of the world, with the largest fleet of commercial shrimp vessels in Latin America. This attractive city also has the reputation of being one of Mexico's premier beach resorts. The contrast between commercial port and tourist resort is extremely well balanced, combining world-renowned deep sea fishing, miles of beaches, excellent seafood, water activities and a choice of accommodation to suit all tastes. Fondly called the 'Pearl of the Pacific', Mazatlán boasts Mexico's longest and prettiest waterfront promenade, or malecon. This is the city's defining characteristic, and much of the city life can be viewed from here. The colonial old town centre is the heart of Mazatlán, where the busy main plaza, alongside the 19th-century cathedral with its blue and gold motifs, and the open-air market are a hive of activity. The city emanates a combination of laid-back seaside charm and affordable luxury, its beaches lined with bars and outdoor cafes and the sky above filled with colourful parasails. Sunbathers and hawkers compete for space on the city beaches, and fishing vessels and jet skis circulate in the bay.